There is one thing many real estate agents tend to focus less on though it can be great when selling a property, floor plans. Floor plans can help a listing stand out from the rest. They can end up generating more inquiries and converting them into viewings. Buyers love floor plans, and this is why it can help you sell a property faster.
There was a survey done that showed 80% of property sellers thought floor plans were very useful or essential when selling. 88% of them agree when buying a property. It is not a must to have a floor when selling a property, but the same can be said about property descriptions and photos. How many listings have you seen that don’t have descriptions and photos? Floor plans are going to grab the attention of buyers and will make the decision-making process of the buyer a little easier. Floor plans are just as important as having quality photos. Below are three reasons why this is the case:
1. Buyers Can Visualise the Property Better with Floor Plans
There is a research by Rightmove suggesting that there is over one-third of buyers who don’t inquire about a given property if they don’t see a floor plan. One fifth will ignore the listing. Floor plans are important because they get to show a buyer details that they can’t get from reading the description or looking at photos, some of the details are measurements, windows, and storage space.
Floor plans will help you display unique features such as extension and knock-throughs, which are great selling features. Quality photos are important because they showcase the property in a good light. Buyers tend to like wide-angle shots, but there are times when they can mislead when it comes to portraying space accurately.
Some buyers get disappointed when they get to a property then realise it isn’t like the ones in the photos. Floor plans can help in avoiding such situations because buyers will have a better understanding of the property before they go see it in person. Prospective buyers will use photos and floor plans to get a good understanding of the space and layout of the house. They will have the ability to see how the different rooms in the property connect, and a good understanding of space throughout the house. This means they will not be surprised when they get there. Estate agents are usually in the hands of the occupiers when it comes to property photos and viewing. Rooms that are cluttered and untidy tend to look smaller.
A floor plan gives you the chance to show the actual size and potential of the different rooms. The survey by Rightmove shows buyers are interested in floor plans that show the layout of the rooms, and how the rooms fit with the rest of the property.
The most important thing in a floor plan for many buyers is dimensions. A good floor plan will have measurements and door and window placements, which helps because the buyer can start imagining how to use the space and where the furniture is going to go. They can start to think about decorations, and how they can change the building to meet their needs. When a buyer has started to think about the move, there is an emotional attachment that starts to develop, and this can trigger the decision to buy the property.
2. Floor Plans Can Help in Making the Property Memorable
Letting the buyer visualize a given property during or even before viewing is one thing, but the important thing is doing it when they are gone. You might notice the buyers interested when viewing the property, but they later hit you up with “which house are you talking about?” when you follow up. This is not a good sign.
Many prospective buyers will look at many different properties, and the features of the different houses can easily get mixed up because they are seeing many of them. If you have a floor plan in the listing, it will help you stand out and the property will stick to their minds. Having a visual of the property layout will make it easier for prospective buyers to remember.
3. You Look More Professional with a Floor Plan
You should be using floor plans; especially if your competition is doing it. If your competitors are not using floor plans, you have the chance of having a marketing advantage over them. With a professional floor plan, you can manage to put your listing at the top. It will also have a positive effect on your brand. It will send out a message to sellers that you invest in the current trends and willing to put in the effort – and it’s quite simple, if you get the help of a floor plan drawing service.